Campaigns Home
Theme: Backpack to Wishlist
Hook: School’s in—nudge shoppers to check off their wishlist needs before the new term begins. 🎒
How it Works:
Optionally, tag key items as “BTS Picks” and include a light incentive like free shipping or a small add-on item.
Backpacks, school uniforms, kidswear, and footwear dominate back-to-school lists and are frequently wishlisted ahead of time.
Laptops, headphones, desk accessories, and chargers are top-of-mind—and often added to wishlists weeks before decisions are made.
Study desks, lamps, organizers, and dorm essentials make this a great fit for students heading to college or setting up home study zones.
Planners, pens, folders, pencil cases, and school kits are small-ticket wishlist items that convert well with a light reminder push.
Mid to late August is prime back-to-school shopping season, especially for last-minute buyers. A wishlist reminder campaign re-engages shoppers with products they’ve already expressed interest in—just when they’re most likely to convert.
By surfacing previously wishlisted school-related items, you remove the decision-making burden and help shoppers check things off efficiently.
This campaign frames wishlist reminders as a helpful back-to-school checklist, not a pushy sales tactic—perfect for overloaded parents and students alike.
Many shoppers save items but never act. This gentle nudge, timed with school deadlines, unlocks conversion among high-potential users.
Many shoppers save items but never act. This gentle nudge, timed with school deadlines, unlocks conversion among high-potential users.
Your Wishlist Is Class-Ready
School’s almost in session—and your wishlist is right on time. Let’s check off those essentials before the rush begins.
School Starts Soon. So Should You.
You saved these for a reason. Don’t let your wishlist picks slip through the cracks—grab your gear while it lasts.
🎒 Your back-to-school wishlist is ready to shop—don’t be late 👉 [link]
📚 School starts soon! Check off your wishlist must-haves today 👉 [link]
“Your Back-to-School Wishlist Checklist ✅” → Show common items with wishlist icon overlays.
“7 days to go. Is your wishlist school-ready?” → Swipe-up to view their wishlist.
“Show us what’s on your school-year wishlist!” → Repost wishlist setups or carts.
#BackpackToWishlist #SchoolListCheck #BTSWishlistReady #WishlistInSession
Segment back-to-school wishlist users
Launch initial reminder emails + SMS
Push countdown messaging: “School Starts in 5 Days”
Final push: “Check it off before the bell rings”
Optional post-campaign upsell: dorm gear / tech add-ons
Helping e-commerce brands craft a more seamless experience for their customers
