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Theme: “Trending Picks: Back to Class”
Hook: Make sure you’re ahead of the class this year. Discover what’s trending on everyone’s wishlist and gear up for a school year in style.
How it Works:
Think school uniforms, trendy backpacks, sneakers, and stylish layers for fall. Parents and students alike use this season to update their wardrobe — make their wishlist work for them.
Laptops, headphones, chargers, and tablets are big-ticket items during BTS season. Wishlist signals help prioritize what shoppers are waiting to buy.
Dorm room upgrades, desk chairs, lighting, and organizers are back-to-school essentials. Make it easy to wishlist and convert with trending decor ideas.
From notebooks and pencil cases to calendars and planners — spotlight the picks that make organization feel exciting and new.
Back-to-school season is one of the biggest retail moments in the U.S., with families, students, and teachers shopping for everything from fashion to tech. Highlighting wishlist trends helps shoppers feel prepared and confident about what to buy.
Using wishlist signals to spotlight the most-wanted products gives your customers a “what’s hot” lens on your catalog. It creates a sense of urgency and trust by showing what other back-to-school shoppers are loving.
By showcasing popular wishlist items, you surface high-converting products without over-discounting or guessing. This increases engagement and accelerates discovery of new or fast-moving inventory.
“Trending Picks” positioning taps into a buyer’s fear of missing out — driving faster action, especially among students and parents working with limited time.
“Trending Picks” positioning taps into a buyer’s fear of missing out — driving faster action, especially among students and parents working with limited time.
Get Ahead of the Class with Trending Wishlist Picks
Back-to-school season is here! We’ve pulled the most-wishlisted items into one place — from fashion to tech, these are the picks everyone’s talking about.
Hot Picks for a Smarter Start
Our shoppers are loving these back-to-class essentials. Don’t wait — wishlist and grab yours before they’re gone!
🎒 Back to school is here! Check out the trending wishlist picks 👉 [link]
✏️ Don’t fall behind — wishlist your back-to-school faves today 👉 [link]
Prompt followers to share what they’re wishlisting and why. Bonus: Feature UGC throughout the campaign.
“3 Days Left to Shop the Trending Picks!” — drive urgency and clicks through limited-time spotlights.
Show the wishlist data story behind the most popular items, building trust and curiosity.
#BackToSchoolPicks #TrendingForClass #WishlistAndWin #BackToClassShopping
Announce the “Trending Picks: Back to Class” campaign. Encourage wishlist creation.
Share top-trending items and push wishlist participation.
Launch collection and begin active promotion via all channels.
Highlight bestsellers, promote late-buying bundles, and share shopper stories.
Helping e-commerce brands craft a more seamless experience for their customers
