Campaigns Home
Theme: “Trending Beauty Wishlist Picks” – Afterpay Day Edition
Hook: The beauty wishlist is buzzing — shop the most-loved picks now with Afterpay. 💋📈
How it Works:
Encourage shoppers to wishlist more to receive future alerts or personalized nudges.
Highlight top wishlisted palettes, lip kits, and complexion products — shoppers often wait for discounts to splurge on these. Afterpay makes bigger beauty hauls easier to commit to.
Wishlisted serums, masks, and bundles are ideal for Afterpay Day. It’s the perfect time to convert high-AOV skincare carts that shoppers have been sitting on.
Brands offering premium skincare or makeup can use this to spotlight aspirational items that have high wishlist volume but lower day-to-day conversion. Afterpay helps lower the purchase barrier.
Subscriptions or curated sets often get wishlisted but not immediately purchased — this campaign gives shoppers a compelling nudge. Bundling with trending messaging increases value perception.
Afterpay Day is all about breaking down price barriers — combining it with wishlist data helps you spotlight high-intent beauty products shoppers already want, now made more accessible.
By surfacing the most wishlisted products, you not only personalize the experience but also tap into what’s truly trending. It’s a great way to validate product-market fit while nudging conversions.
Highlighting trending wishlist items adds social proof — customers feel like they’re shopping the most-loved beauty products. It builds excitement and urgency around what others are eyeing.
Afterpay Day drives high consideration for larger or luxury beauty purchases. Pairing that with wishlisted items gives shoppers the final push they need to commit.
Afterpay Day drives high consideration for larger or luxury beauty purchases. Pairing that with wishlisted items gives shoppers the final push they need to commit.
Your Wishlist = What’s Hot Right Now
We’ve rounded up the most-wishlisted beauty products across the store — and they’re all ready to glow up your Afterpay Day haul. Shop now and pay later, just in time for your next beauty restock.
Your Faves Are Flying — Don’t Miss Out
From serums to setting sprays, our most-loved beauty items are going fast. Wishlist them now or check out with Afterpay before the day ends!
💋 Trending beauty wishlist picks are live for Afterpay Day! Shop top faves now 👉 [link]
⏰ Final hours to score your most-wishlisted beauty buys with Afterpay 👉 [link]
Create a swipeable Instagram carousel of “Top Wishlisted Products This Week” tied to Afterpay Day deals. Use product tags to let shoppers click through to shop instantly.
Feature clips or posts from customers using products that are trending in wishlists. Add a trending audio track and a CTA to “shop what everyone’s loving.”
Use stories to ask followers which trending item they’ve wishlisted or are waiting to buy. Link responses directly to product pages or the full collection.
Run a countdown to the start (or end) of Afterpay Day and tease trending wishlist products daily in the lead-up. Create FOMO by positioning them as limited-time steals.
Launch “Trending Wishlist Picks” showcase + Afterpay promo
Share UGC + run polls and countdown on social
Send reminder email + SMS push
Wrap campaign + highlight most popular products
Helping e-commerce brands craft a more seamless experience for their customers
