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Afterpay Day

Don’t Miss Out on Wishlist Sellouts!

Region:
Industry:
Retail
Aug 2025

Campaign Concept

Theme: “Afterpay Day Wishlist Frenzy – Don’t Miss Out!”
Hook: Afterpay Day deals are flying off the shelves — and your wishlist picks are next! Stay ahead with instant price drop and low stock alerts for your faves.

Shoppers are notified when:

  1. Products in their Wishlist or Save for Later list go on sale.
  2. Stock levels drop to critical levels.

This drives urgency to convert while deals last — or risk missing out.

Industries Best Suited For

Fashion & Apparel – Clothing, Footwear, Accessories

Perfect for brands launching time-sensitive fashion deals. Afterpay Day aligns with high-intent shopping for wardrobe refreshes and trend drops.

Beauty & Skincare – Makeup, Skincare Kits, Beauty Tools

Beauty brands can drive urgency around bundles, limited-edition kits, and restocks—especially when paired with low stock alerts.

Home & Furniture – Home Décor, Bedding, Small Furniture

Retailers in the home space benefit from wishlist-based nudges for high-consideration purchases. Ideal for seasonal refresh items and curated home bundles.

Electronics – Gadgets, Headphones, Wearables

Great for DTC electronics brands offering discounts on wishlist-worthy tech. Shoppers are primed to act fast during Afterpay Day events.

Health & Wellness – Supplements, Fitness Accessories

Wellness and lifestyle brands can convert intent with time-limited offers. Especially strong for high-repeat items or limited-edition wellness kits.

Why This Campaign Could Work

Peak Shopping Moment

Afterpay Day is one of the hottest shopping events of the year — with customers actively hunting for deals. By aligning wishlist triggers with this high-demand period, you meet shoppers right where their intent is.

Urgency & FOMO-Driven Conversions

Combining Price Drop Alerts and Low Stock Notifications creates a powerful sense of urgency. It taps into the fear of missing out — shoppers won’t want to lose their wishlist faves to a sellout.

Wishlist-Powered Personalization

Instead of generic promotions, you’ll target shoppers based on what they already love. This makes your outreach relevant, personal, and far more likely to convert during a competitive sales window.

Effortless Automation, Maximum Impact

The triggers run automatically based on real-time wishlist and inventory data — making this a low-lift, high-return campaign that enhances your Afterpay Day strategy.

The triggers run automatically based on real-time wishlist and inventory data — making this a low-lift, high-return campaign that enhances your Afterpay Day strategy.

Email & SMS Templates

Price Drop Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⚡ Your Wishlist Favorite Just Dropped in Price for Afterpay Day!

Don’t Miss Out — Your Pick Is Now on Sale!

 Heads up — an item from your Wishlist just dropped in price for Afterpay Day, and it's going fast! Make it yours before someone else grabs it.

Shop the Deal Now
EMAIL TEMPLATE

Low Stock Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🚨 Low Stock Alert — Your Wishlist Pick Won’t Last!

Hurry — Almost Gone!

Your Wishlist favorite is flying off the shelves — and there are only a few left! Snag it now before it’s sold out for Afterpay Day.

Get It Before It’s Gone
EMAIL TEMPLATE

Price Drop:

⚡ Afterpay Day Deal! One of your Wishlist picks just dropped in price.

Hurry 👉 [link]

SMS TEMPLATE.

Low Stock:

🚨 Your Wishlist favorite is almost gone!

Grab it now 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Countdown Stories:

⚡24 hours left | Shop your Wishlist picks now!” Use countdown stickers and eye-catching visuals to create urgency as the clock winds down. Pair with quick-add swipe-ups to streamline conversion.

Low Stock Alerts:

Only 3 left! Don’t miss out on these Afterpay Day deals.” Use carousel posts or Stories to spotlight near-sellout products. Highlight real-time stock scarcity and lean into urgency messaging.

FOMO Reels:

Showcase ‘before it’s gone’ moments, speed-shopping, wishlist reveals. Create fast-paced reels showing people checking out, unboxing, or reacting to low-stock alerts. Lean into hype, fast motion, and UGC energy.

Hashtags:

Use branded and event-specific tags to extend discoverability: #AfterpayDay #WishlistToCart #AfterpayFaves Encourage shoppers to tag their haul or wishlist picks for features or rewards.

Campaign Timeline

7 Days Before

Announce Afterpay Day sale coming soon — encourage wishlisting.

2 Days Before

Tease upcoming price drops, preview trending items.

Afterpay Day (Launch)

Activate Price Drop + Low Stock triggers, send emails + SMS.

Ongoing (24-48 hrs)

Continue low stock FOMO pushes, social countdowns.

Post-Sale

Thank shoppers, suggest new wishlist items for future events.

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