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AFL Grand Final Special

Fan Favourite Wishlist Flash Sale

Region:
Industry:
Fashion
Aug 2025

Campaign Concept

Theme: Fan Favourite Wishlist Flash Sale
Hook: Score big this AFL season — your wishlist faves just hit flash sale status! 🏏️🌟

How it Works:

  • Merchants identify the most wishlisted products (“fan favourites”).

  • A flash sale is launched during AFL Grand Final week, with deep discounts on those products.

  • Personalized alerts go out via email/SMS to let shoppers know their wishlist picks are now on sale — but only for a limited time.

Industries Best Suited For

Apparel

Perfect for promoting game-day ready styles — casualwear, streetwear, sporty looks, and oversized fits. Pair wishlist urgency with limited stock to drive fast action.

Footwear

Sneakers and sporty shoes are often highly wishlisted and great for tying into game-day outfits. Position them as must-haves for match day (or post-match parties).

Accessories

Think caps, crossbodies, and sunglasses — anything that completes a weekend look. A wishlist flash sale gives these items a timely push.

Men’s Fashion

A great time to surface wishlist picks in casualwear, basics, and trending staples for male shoppers. Target AFL fans and gift shoppers alike.

Why This Campaign Could Work

Timing Is Everything

The AFL Grand Final is a major cultural moment in Australia, drawing nationwide attention — not just to the game, but to everything from party prep to fashion. Tapping into the excitement with a time-limited wishlist flash sale turns the buzz into buying behaviour.

Wishlist-Backed Relevance

Shoppers have already shown intent by wishlisting items, and this campaign gives them a reason to finally check out. By pairing wishlist data with “fan favourite” SKUs, you’re aligning what people want with what’s hot right now.

Motivating Shopper Action

A flash sale activated by a national event adds urgency and timeliness to products that might otherwise sit idle in a wishlist. It’s a moment-driven tactic designed to convert high-intent customers at just the right time.

Cultural Focus

Whether or not your audience follows footy, they’re influenced by the surrounding hype. This campaign leans into the celebratory, competitive spirit of the AFL Grand Final while maintaining fashion-first positioning.

Whether or not your audience follows footy, they’re influenced by the surrounding hype. This campaign leans into the celebratory, competitive spirit of the AFL Grand Final while maintaining fashion-first positioning.

Email & SMS Templates

Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🏉 Flash Sale Alert! Your Wishlist Faves Just Got a Grand Final Deal

Your Style Picks Just Scored — Time to Shop!

It’s game time — and your wishlist just made the starting lineup. For a limited time only, your most-wanted styles are on flash sale to celebrate the AFL Grand Final. Ready, set, shop!

Score the Deal
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Final Whistle! Last Chance to Shop Your Wishlist Sale

The Flash Sale’s Almost Over — Don’t Miss Your Pick

The final siren’s about to sound — and so is your chance to grab those wishlist faves at unbeatable prices. Hurry before stock (and time) runs out!

Shop Before It’s Gone
EMAIL TEMPLATE

🏉 Game on! Your wishlist picks are on flash sale for AFL Grand Final weekend 👉 [link]

SMS TEMPLATE.

⏳ Final hours to grab wishlist favourites before the buzzer 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Game Day Reels

“Your wishlist made the lineup 💥 Flash sale live now through Grand Final weekend!” Style popular wishlisted looks for a match-day fit.

Outfit Try-On Stories

Share rapid try-ons or UGC of wishlist items now on sale. Include a countdown timer and AFL-themed stickers.

“Fan Favourite” Post

Share a static or carousel post showcasing the top 5 most-wishlisted items, tagged as “fan favourites.”

Live Score x Flash Sale Tie-In

During the game, post Stories that mirror game updates with flash sale progress — “Q2: Wishlist item #3 is selling fast!”

Campaign Timeline

Aug 20

Announce campaign teaser: “Wishlist faves going live for game day”

Aug 23

Launch flash sale with wishlist alerts (email + SMS)

Aug 24

Mid-promo push with UGC and social engagement

Aug 25

Final whistle campaign close — last-call alerts

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