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Theme: “Game Face Flash Sale” – AFL Glam Edition
Hook: Wishlisted beauty. Game-day ready. Score flash deals on your glam essentials. 🏉✨
How it Works:
Perfect for spotlighting bold lipsticks, high-coverage foundations, or metallic eyeshadows. These are go-to glam picks shoppers love to wishlist for event-based occasions.
Offer game-day prep with hydrating primers, mist sprays, or glow-boosting serums. Flash sales on wishlisted pre-makeup skincare items drive full-routine purchases.
Fragrances complete the game-day vibe — use this campaign to push high-intent, wishlisted scents for both gifting and personal use. Limited-time offers make them feel exclusive.
Think highlighters, shimmer lotions, or setting sprays — anything that enhances all-day glow. These are often wishlisted but rarely bought without a nudge, making them ideal for flash sale conversion.
The AFL Grand Final is one of Australia’s biggest events — shoppers are planning their game-day looks and social outings. This creates a timely opportunity to pair high energy with flash sales on beauty favourites.
Instead of broad discounts, this campaign zeroes in on wishlisted products — ensuring the sale hits where intent already exists. It’s a smart way to increase ROI with limited-time deals.
More than just jerseys and snacks, game day glam is a growing trend — think bold lips, glitter liners, and flawless bases for watch parties. Use the flash sale to spotlight these winning looks.
A 24–48 hour flash sale tied to the Grand Final weekend helps drive urgency. Combined with personalized wishlist data, it delivers high engagement in a short time window.
A 24–48 hour flash sale tied to the Grand Final weekend helps drive urgency. Combined with personalized wishlist data, it delivers high engagement in a short time window.
Your Wishlisted Beauty Picks Are in Play
It’s AFL Grand Final time — and your wishlist is winning. For 48 hours only, your most-loved beauty products are on flash sale.
Don’t Miss the Beauty Flash Sale of the Season
Your wishlisted products = flash sale stars. Game face on, deals end tonight — get glowing now.
🏉 Your beauty wishlist just hit flash sale status — shop game-day glam now! 👉 [link]
⏰ Final chance! Flash sale on your wishlisted faves ends soon 👉 [link]
Create a Get Ready With Me reel showing a glam look using wishlist items. Pair it with a game-day soundtrack and overlay flash sale details.
Post Instagram stories polling followers on their “game face” essentials — bold lips 💋 or glow skin ✨? Link each option to the relevant flash sale product.
Run timed posts with 24h countdown graphics highlighting 1–2 hero products from the sale. Build urgency by teasing “Last chance to wishlist before the siren!”
Encourage fans to tag you in their game-day glam photos using products from their wishlist. Repost winners or feature your “Beauty MVPs” in a story roundup.
Launch “Game Face” flash sale on wishlisted beauty products
Post GRWM reel + interactive polls on social
Send final reminder email + SMS push
Close campaign + highlight top-selling game-day picks
Helping e-commerce brands craft a more seamless experience for their customers
